Компанія IMData: телефонні, маркетингові, соціологічні опитування
Компанія IMData: телефонні, маркетингові, соціологічні опитування
F2F (Face-to-Face) refers to personal interviews with respondents, now conducted primarily using CAPI (Computer-Assisted Personal Interviewing) technology with an electronic questionnaire on a tablet or smartphone.
IMData conducts F2F research across all regions of Ukraine, except temporarily occupied territories — from local projects to nationwide representative surveys. We provide methodology and sampling, questionnaire programming, field team preparation, data collection and quality control, data processing and analysis, including an analytical report.
The quality of our work is based on: - the high level of expertise of IMData’s key personnel in conducting marketing and sociological research (dating back to the 1990s); - methodologically sound approaches and techniques used in all research activities; - a rigorous and uncompromising approach to data quality control; – the seamless collaboration of a highly qualified and motivated team at every stage of the research process.
Thanks to the size and expertise of its network of interviewers and supervisors, IMData conducts high-quality research of any complexity level across Ukraine, covering all types of locations—both urban and rural—in a timely manner. The data processing team possesses a high level of expertise, ensuring that data is processed and verified both accurately and efficiently.
The price-quality balance of our fieldwork company is achieved not by cutting corners on the research process itself, but by excluding the costly analytical component that is typically factored into the pricing of standard Ukrainian research agencies.
Our extensive experience in the research field enables us to maintain openness and transparency at every stage of the research process—a core principle of ours. We have a thorough understanding of the strengths and limitations of our methodologies and are ready to discuss any potential deviations or margins of error with the client. We always invite clients to observe and participate in all stages of data collection and processing.
